CLIENTS/SAHARA TV 24
From Digital to Live TV: Sahara TV 24's Partnership with SNEWS
About the Client
SaharaMedias, a Mauritanian group located in Northwest Africa and known for its focus on digital media, launched the closed TV channel Sahara TV 24 in June 2024. The channel’s programming is dedicated to economic and political news. The project was managed by Total Media Cast, which chose SNEWS as their technical partner to make this innovative operation possible.
Client since:
2024
Where:
Nouakchott, Mauritania
Nature:
Broadcast
SNEWS Solutions:
- Arion NRCS
- CGNews
- NeoExpress
- MAM Marsis
- SOUV
The project
The operation was fragmented and relied on basic software, emails, and spreadsheets to exchange information, resulting in high risks of errors and rework.
- System Integration Needs: The basic systems used previously were insufficient to support the demands of a complex live operation.
- Process Automation: The team needed a solution that allowed for agile and efficient operation, minimizing rework and errors during broadcasts.
SNEWS Approach
Customized Training: Training a team of journalists for live TV production from scratch using strategies tailored to the local language.
Integrated Operation: Creating a workflow that enabled multiple live broadcasts with a reduced team.
Solutions Implemented
To address these challenges, SNEWS implemented a series of integrated solutions:
- Arion NRCS: Newsroom management system
- GCNews: Tool for creating graphics and captions
- NeoExpress: Efficient playout system
Integrations:
- MAM Marsis: Integrated with Arion NRCS for asset management
- SOUV (Mobile Journalism App): Integrated with Arion NRCS and NeoExpress for live broadcasts
Specific Customizations:
- Improvements in Arion NRCS to support the Arabic alphabet.
Key Benefits
- Operational Efficiency: Significant reduction in time and effort required for content production.
- Cost Reduction: Lower need for human and technological resources, optimizing investments.
- Increased Broadcast Quality: Greater reliability and professionalism in live broadcasts.
- Rework Reduction: Complete elimination of rework for repeated scripts in different news programs, thanks to centralized information in NRCS.
Post-Project Situation
- Broadcast Scripts: Enhanced tools for creating and managing scripts, facilitating content production.
- Contacts Management: Centralized management of contacts and teams, improving communication and collaboration.
- Social Media Monitoring: Integrated monitoring tools, allowing real-time tracking of interactions and feedback on social networks.
- Centralized Management: Centralized management of external and studio productions, increasing operational efficiency.
- Integration with Playout and Graphics: Complete integration with playout and graphics systems, providing a more cohesive and professional broadcast.
Transforming News Broadcasting
The partnership between Sahara TV 24 and SNEWS exemplifies the positive impact of SNEWS technology on the modernization and improvement of media operations. With the implementation of Arion NRCS and other integrated solutions, Sahara TV 24 successfully transformed its operation, offering high-quality and efficient broadcasts.
Total Media Cast
Total Media Cast (TMC) is a global leader in end-to-end media solutions, with registered offices across four continents: UK, Lebanon, Brazil, Turkey, China, and Tunisia. Specializing in news gathering, event coverage, production, post-production, live broadcasting, space segment leasing, and broadcast system design and integration, TMC delivers high-quality content and innovative technologies tailored to the dynamic needs of the media industry. Sahara 24 marks our first partnership project with TMC, highlighting the successful collaboration and synergy between our teams.
About SNEWS
As a leading provider of journalism, media, and workflow software, SNEWS is at the forefront of revolutionizing how companies connect with their audiences. With a commitment to cutting-edge technology and a deep understanding of the media landscape, we offer comprehensive solutions that empower companies to create captivating and immersive content across various platforms.
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